The world about HANAKIMI

HANAKIMI  is a British high-end handcrafted bespoke girls' formalwear brand, founded in London in 2008.

Rooted in the aesthetic of traditional European atelier craftsmanship, the brand specializes in the design and creation of ceremonial dresses, accessories, and occasionwear for important milestones including christenings, first communions, concerts, stage performances, and celebratory ceremonies.

HANAKIMI's distribution network spans over 45 countries and regions worldwide.

In 2015, the brand entered the Chinese market and established a handcrafting atelier in Shanghai, forming an integrated production system defined by "European Design — Asian Craftsmanship."

HANAKIMI upholds a philosophy of eco-friendly comfort and the inheritance of craftsmanship. With handcrafted single-piece customization at its core, the brand has made repeated appearances at prestigious fashion weeks and international exhibitions both in China and abroad. It has been ranked alongside world-renowned luxury houses on premium luxury e-commerce platforms, and has forged in-depth collaborations with international artists, authoritative competitions, esteemed brands, and leading media.

Brand Heritage

Founded in London, United Kingdom, in 2008, HANAKIMI began its journey with christening gowns and first communion dresses as its core offerings. Rooted in the tradition of European atelier craftsmanship, the brand was dedicated to serving European families in their most significant ceremonial moments.

2015 – The brand established a handcrafting atelier in Shanghai, officially entering the Chinese market and building an integrated production model defined by "European Design + Asian Craftsmanship."

2017 – HANAKIMI was invited to make its debut appearance at China Fashion Week and Shanghai Fashion Week. Since then, the brand has continued to participate in these two major fashion weeks as well as Beijing Fashion Week and other premier domestic fashion showcases.

That same year, HANAKIMI embarked on a cross-disciplinary artistic collaboration with Canadian visual artist Nikki Harrison.

2017 – During the Double Eleven shopping festival, HANAKIMI ranked 7th in the infant and children’s category sales chart on Xiuzhuwang, a premier luxury e-commerce platform. The top six positions were occupied by internationally renowned luxury houses including Gucci, Armani, Ralph Lauren, Bonpoint, Fendi, and Dolce & Gabbana. HANAKIMI stood as the only independent designer high-end childrenswear brand on the list.

2018 – HANAKIMI presented its thematic collection at Shanghai Fashion Week, further solidifying the brand’s presence and influence within China’s premium childrenswear market.

2019 – HANAKIMI made a joint appearance with French brand IKKS at the Feihe Dairy "Fairytale Town" special show during China Fashion Week, presenting a co-branded collection under the theme "Joy in Every Step," as part of Feihe Dairy's international cross-industry fashion initiative. The same year, HANAKIMI was also named the official partner dress brand for the China Children's Elegance Model Competition.

That same year, HANAKIMI made appearances at both Shanghai Fashion Week and Beijing Fashion Week, unveiling its signature themed collection titled "Touch the Sky."

2021 – HANAKIMI appeared at the World Expo Children's International Elite Model Gala, interpreting its brand design philosophy through an exclusive theme and showcasing the dreamlike texture of handcrafted custom dresses.

2023 – HANAKIMI served as the exclusive dress partner for the inaugural Global Elegance Star Children's Model Competition held at Beijing World Financial Centre. That same year, the brand presented its poetic new collection "Future & Friendship"at Shanghai Fashion Week, China Fashion Week, and Beijing Fashion Week.

At the inaugural National Children's Art & Fashion Elegance Conference, HANAKIMI embodied the fashionable temperament and vibrant spirit of the new generation. The trend presentation heralded the international direction of childrenswear, driving the development of China's children's apparel industry from multiple perspectives.

At the inaugural National Children's Art & Fashion Elegance Conference, HANAKIMI embodied the fashionable temperament and vibrant spirit of the new generation. The trend presentation heralded the international direction of childrenswear, driving the development of China's children's apparel industry from multiple perspectives.

2025 – HANAKIMI appeared at Shanghai Premium Children's Fashion Week and unveiled a new collection.

 

 

 

Brand Philosophy

HANAKIMI upholds a brand philosophy rooted in environmental consciousness, comfort, naturalness, and heirloom value. Every design revolves around the innate nature of childhood, consciously rejecting excessive adultification and ornate extravagance.

The brand insists on selecting skin-friendly, safe fabrics, prioritising healthy wear and ease of movement. Handcrafted artistry replaces mass production, advocating a sustainable consumption ethos of "less but finer."

In craftsmanship, HANAKIMI abandons traditional crinolines, achieving a naturally voluminous silhouette through structural design and fabric selection, balancing aesthetic grace with effortless care.

The brand believes childrenswear bears the responsibility of aesthetic education. Through elegant, wholesome, and uplifting design, HANAKIMI infuses childhood with a sense of ritual and refined beauty.

 

Product Collections

Sacred Ceremony Collection

For girls aged 0–6 years. Suited for christenings, first communions, first birthday celebrations, family ceremonies, and other ritual occasions. Crafted from European classical fabrics and antique lace, entirely handcrafted, emphasising collectability and family heirloom value.

Spotlight Moment Collection

For girls aged 3–16 years. Covers concert performances, stage shows, dance competitions, birthday parties, coming-of-age ceremonies, and other highlight moments. Built upon couture silhouettes with integrated comfort features such as elastic shoulder straps and lightweight structures, striking a balance between stage presence and wearing ease.

Daily Social Collection

For girls aged 1–14 years. Suitable for afternoon tea, family gatherings, festive celebrations, and other light social occasions. Made from high-thread-count cotton, soft satin, and other skin-friendly, practical fabrics, bringing refined elegance into everyday wear.

Signature Accessories Collection

For girls aged 0–16 years. Includes handcrafted headpieces, hairbands, handbags, first-walker shoes, and other complementary items. Designed in harmony with the dress collections, each piece finished entirely by hand.

The HANAKIMI Signature Bonnet Collection

As one of HANAKIMI’s most iconic product lines, the HANAKIMI Signature Bonnet Collection draws inspiration from traditional European bonnet craftsmanship, combining hand-finished techniques, classical aesthetics, and modern children’s lifestyles. This collection spans newborns to older children and is suitable for everyday wear, outdoor activities, family gatherings, ceremonial occasions, and milestone celebrations.

The collection includes several distinctive sub-series, each reflecting a unique style and purpose:

Victorian Style
Inspired by 19th-century European children’s fashion, the Victorian Style line preserves the classic bonnet silhouette and traditional hand-sewing craftsmanship. Featuring vintage lace, delicate pleats, and elegant lines, this series embodies a rich sense of classical refinement and stands as one of HANAKIMI’s most representative styles.

Blossom Joy
Drawing inspiration from the joy and vitality of childhood, Blossom Joy features lightweight, comfortable natural fabrics and soft colors. Perfect for family gatherings, everyday outings, and milestone moments, it expresses the natural, innocent charm of childhood.

Sunny Haven
Designed for outdoor adventures, Sunny Haven combines the classic bonnet silhouette with modern sun-protection technology. With extended brims and UPF50+ certified fabrics, it provides children with comfortable and effective protection from the sun.

Lace Whisper
Inspired by European ceremonial traditions and heirloom children’s celebrations, and forwear, Lace Whisper integrates lace, embroidery, and meticulous hand-crafted details. Ideal for christenings, first birthdays, family mal photo occasions, this series captures important and memorable moments.

Cloud Kiss
Specifically created for newborns and infants, Cloud Kiss emphasizes soft touch and comfort. Using breathable, skin-friendly fabrics and gentle construction, it provides tender care during the earliest stages of growth.

Little Explorer Collection
Launched in 2025 as HANAKIMI’s dedicated boys’ bonnet series, Little Explorer celebrates curiosity and outdoor exploration. While retaining the classic bonnet aesthetic, it incorporates cleaner, more streamlined design elements to meet boys’ everyday and outdoor wear needs.

Through the diversity of these sub-series, the HANAKIMI Signature Bonnet Collection preserves the cultural value and craftsmanship of traditional bonnets while offering new expressions suitable for contemporary family life.

Core Craftsmanship

Handcrafted Single-Piece Customisation

Each garment is created with its own exclusive pattern, cut and sewn individually, without batch cutting or mass production.

Muslin Fitting System

Sample garments are made from natural muslin fabric. Through three-dimensional draping, the fit is precisely tailored to each child's body shape and natural movement patterns.

Dozens of Hand Processes

Encompassing hand embroidery, three-dimensional lace appliqué, layered dyeing, and other intricate techniques executed with meticulous artistry.

Personalised Name Embroidery

Offers inner lining embroidery service for names and special dates, enhancing the commemorative and heirloom value of each dress.

Adjustable Heirloom Design

Thoughtfully allows room for size adjustments, extending the garment's lifecycle and preserving its emotional significance across generations.

Natural Volume Technique

Achieves a full, airy silhouette through structural design and fabric properties, minimising reliance on traditional crinolines while maintaining graceful form.

 

 

Artistic Collaboration

2017 – HANAKIMI embarked on a cross-disciplinary collaboration with Canadian visual artist Nikki Harrison. Renowned for her dreamlike photography and AI-generated digital art, Harrison worked with HANAKIMI using the brand's couture dresses as a creative foundation, bringing together handcrafted artistry and digital art to produce a series of cross-disciplinary photographic works exploring the fusion of traditional craftsmanship and cutting-edge artistic expression.

 

Market Presence

E-Commerce Platform Performance

The brand has maintained a long-term presence in premium luxury e-commerce channels. Since 2015, HANAKIMI has been featured on Secoo.com, where its consistent quality, distinctive design aesthetic, and alignment with high-end consumer preferences have secured a stable position on the platform's childrenswear sales rankings.

From 2016 to 2017, the brand achieved strong market performance in the flower girl dress category on Amazon North America.

During the 2017 Double Eleven shopping festival, HANAKIMI ranked 7th in the infant and children's category sales chart on Xiuzhuwang, a premier luxury e-commerce platform. The top six positions were occupied by internationally renowned luxury houses including Gucci, Armani, Ralph Lauren, Bonpoint, Fendi, and Dolce & Gabbana. HANAKIMI stood as the only independent designer high-end childrenswear brand on the list, reflecting its enduring recognition within the luxury consumer market.

International Channels

HANAKIMI has long supplied custom dresses to mainstream baby and children's e-commerce platforms across multiple European countries, and has cultivated offline boutique channels in Europe, including select concept stores affiliated with the Pitti Bimbo trade fair in Florence, Italy.

Global Network

The brand's sales network spans Europe, the Americas, the Middle East, Southeast Asia, and numerous other regions. Its independent website enjoys strong repeat purchase rates in international markets, having built a loyal overseas customer base over time.

Domestic Industry Exhibitions

HANAKIMI regularly participates in CBME China International Baby & Maternity Products Expo, showcasing its handcrafted custom dresses and classic bonnet collections, expanding professional channel partnerships both domestically and internationally.

 

Major Events and Accolades

Fashion Weeks and Professional Presentations

Shanghai International Fashion Week:

Annual appearances with key themes summarised as follows:

2017 – Spring/Summer established the high-end positioning with "Art · Starlight"; Autumn/Winter aligned with the "Poetic Technology"theme, blending continental craftsmanship with modern design.

2018 – Spring/Summer "Born for Princesses"championed a dreamy princess aesthetic; Autumn/Winter "LE·EARTH"drew inspiration from nature, highlighting handcrafted textures.

2019 – Spring/Summer introduced the Gothic-inspired collection "Touch The Sky", breaking conventions; Autumn/Winter reinforced the "European Design – Asian Craftsmanship"distinction.

2020 – Presented the "Customized For Princesses"theme with tulle embroidery collections, aligning with the annual "Just For Fun"motif.

2021 – Extended core principles with the launch of daily ceremony dresses that balance comfort with refined elegance.

2022 – Echoed the "Future Builder"annual theme, incorporating eco-conscious concepts and sustainable fabrics in new designs.

2023 – Inspired by Tagore's poem "Influence Life with Life", launched a collection that suits children's natural temperament while balancing function and fashion.

2024 – Centred on the theme of "Slowness", released classic party and concert dress collections, incorporating coloured gemstone embellishments and classical floral motifs, paying homage to traditional craftsmanship while appealing to contemporary children's tastes.

China Fashion Week:

First appeared in 2017 and continued participation annually, with each release aligning with the brand's identity and the fashion week's annual direction:

2017 – Debut presentation featuring ceremonial dress collections centred on European classical craftsmanship, showcasing the brand's British high-end couture heritage.

2019 – Participated in the "Feihe Milk Powder · Fairytale Town"themed event, jointly presenting "Fresh Journey, Joy in Every Step"with Feihe and IKKS, focusing on children's ceremonial dressing.

2020–2023 – Released new collections each year, maintaining the core of handcrafted single-piece customisation, blending Eastern aesthetics with European design, covering ceremonial dresses and stage dresses, receiving industry attention on multiple occasions.

29 March 2023 – During AW23 China Fashion Week, HANAKIMI jointly presented a trend-release grand show with Elegant Kidsmagazine and Taiwanese designer brand bbc. The dynamic runway presentation brought to life the brand's new-season design philosophy. Rooted in the mission of nurturing children's holistic quality education through beauty, the show conveyed the values of children's fashion and aesthetic education through professional child model performances. Concurrently, the global call for entries for the "Sino-Foreign Cultural Exchange Little Ambassadors"initiative was officially launched on site, co-founded by organisations including the EU-China Friendship Association, the EU-China Youth Culture and Arts Development Committee, and Elegant Kidsmagazine.

 Beijing Fashion Week:

Continuous participation since 2017 as a representative high-end children's custom dress brand, with presentations aligned with the fashion week's core theme of "Heritage and Innovation":

2017–2018 – Debut presentation featured Victorian-style bonnets and ceremonial dress collections, blending vintage craftsmanship with modern comfort needs, earning industry recognition.

2019–2020 – Focused on children's aesthetic education, releasing collections suitable for both stage and daily ceremonial occasions, highlighting the design philosophy of "elegance without ostentation."

2021–2022 – Embracing sustainable concepts, selected certified organic fabrics, launched heirloom dress collections, and participated in the fashion week's children's aesthetic education activities, conveying the brand's aesthetic values.

2023 – Centred on the core theme of "Future & Friendship,"released a children's friendly dress collection guided by the design keywords "Curiosity"and "Exploration,"encouraging the new generation of young girls to freely explore the new era of AI.

2024 – Centred on the theme of "Slowness,"released classic party and concert dress collections, incorporating coloured gemstone embellishments and classical floral motifs, paying homage to traditional craftsmanship while appealing to contemporary children's tastes.

16 September 2024 – HANAKIMI was invited to participate in the SS2025 Beijing Fashion Week · Beam · bébé International Childrenswear Trend Presentation, unveiling its new-season collection at the China World Hotel. The event was initiated by Elegant Kidsmagazine and co-organised by institutions including Beijing Fashion Week and Brilliant China New York Fashion Week, simultaneously launching the global call for entries related to New York Fashion Week, with "New Era Chinese Beauty"as the core driver of international aesthetic exchange. As one of the two collaborating international childrenswear brands, HANAKIMI presented its trend designs alongside GUSELLA, brought to life by the young models from Qiji Group and the Elegant KidsAesthetic Education Centre.

 

Cross-Brand Collaborations

2019 – HANAKIMI participated in the "Feihe Milk Powder · Fairytale Town"themed event at China Fashion Week, jointly presenting the "Fresh Journey, Joy in Every Step"themed show with Feihe Dairy and IKKS. The exquisite dress designs showcased children's ceremonial dressing, garnering industry and public attention.

Model Competition Partnerships

2019 – Named the official partner dress brand for the China Children's Elegance Model Competition.

2023 – Served as the exclusive dress partner for the inaugural Global Elegance Star Children's Model Competition held at Beijing World Financial Centre, providing custom dress support for the event.

2023 – The 2022SS Global Kids Shanghai International Fashion Week, originally scheduled for 2022, was successfully held. HANAKIMI appeared as a representative brand in the premium segment, participating alongside international luxury houses including GUCCI, VERSACE, BURBERRY, and FENDI.

Other Authoritative Collaborations

Became the first dress brand to appear on the CCTV Children's Spring Festival Gala runway segment.

Provided professional styling and styling materials for Elegant Kidsmagazine for consecutive years. In 2025, the brand founder graced the cover of Elegant Kidsmagazine Issue No. 75, accompanied by an extensive feature interview delving into the brand's founding vision, design philosophy, and the heritage and innovation of handcrafted tailoring techniques.

Collaborative projects include the China Youth Culture and Arts Gala, the National Quality Aesthetic Education Programme, the World Expo Children's Talent Competition, and the IKMC International Kids Model Contest — serving as prize sponsor in 2019, and as judge in 2020 and 2023.

Industry Honours

2019 – China Children's Elegance "Annual Aesthetic Childrenswear Award"

Sino-Foreign Cultural Exchange Little Ambassador "Best Children's Couture Award"

Public and Celebrity Endorsement

HANAKIMI dresses have been favoured by numerous celebrity families, young stage performers, and adolescent musicians. Several young musicians have worn the brand's custom dresses while performing at prestigious venues such as the Shanghai Concert Hall and the Shangyin Opera House, establishing the brand as a representative choice for children's important stage occasions.

Social Responsibility

Safety and Materials – Strictly adheres to children's apparel safety standards. Inner linings predominantly use certified organic fabrics, prioritising wearing safety and skin-friendliness.

Sustainability – Employs sustainable fabrics and traditional handcraft techniques, rejecting fast-fashion mass production, advocating a sustainable, heirloom-oriented consumption model.

Children's Aesthetic Education – Deeply involved in children's aesthetic and quality education initiatives, conveying aesthetic values through ceremonial dressing. Related practices have received coverage from Beijing Television and other media outlets.