Why Handmade Clothing Matters in an Age of Fast Fashion？

Becoming a mother led me to the answer I had been searching for. As I gazed at her delicate skin and innocent eyes, I knew she deserved the most gentle care – starting with her very first outfit, one that would grow with her. I wanted to give her something truly meaningful – perhaps a christening gown to hold her earliest memories, or a simple yet beautiful everyday dress that would become part of her story.

Yet, most children's clothing available felt impersonal and lacking soul. The rough fabrics and repetitive designs failed to reflect a mother's desire for her child to feel "uniquely loved." That's why I decided to create her clothes myself. From selecting the softest silk and organic cotton, to every meticulous hand-embroidery stitch and thoughtful cut, I poured my heart into the process. I wanted each piece to be not just a garment, but a vessel of emotion – a tangible expression of love.

When I finish a garment – whether it's a simple everyday classic or an exquisite party dress for a special occasion – I see more than just craftsmanship. I see the child who will wear it. I imagine the moments it will be part of: the serenity of a christening, the confidence on stage at a concert, the joy of a birthday party, and the everyday adventures. These memories are woven into the very fabric, making each piece a lifelong keepsake.

In 2008, this passion rooted in motherhood inspired me to found Hanakimikids, a British brand dedicated to handmade dresses and accessories for girls. We believe clothing should be more than disposable items – they should be cherished heirlooms. That's why we focus on creating timeless pieces meant to be passed down – from vintage-inspired christening gowns and tailored concert dresses to the softest newborn bonnets and flower girl skirts. Each piece features hand-embroidery and careful construction, not as display of skill, but as a tribute to a child's unique imagination and dreams.

In Shanghai, HANAKIMI achieves a perfect fusion of London's design ethos and Eastern craftsmanship. This global fashion hub provides us with immediate access to world-class fabric resources, while being home to master artisans with decades of experience. Their exceptional skills infuse Eastern subtlety into every detail—from precise tailoring to hand embroidery, ensuring each piece inherits the elegance of British aesthetics while embodying the warmth of Oriental artistry. This unique integration allows our creations to transcend geographical boundaries, becoming treasured art pieces that bridge Eastern and Western traditions.

We choose natural, skin-friendly fabrics and incorporate adjustable details to care for a child's delicate skin and allow room for growth. From a baby girl's first outfit to a birthday dress, from carefully chosen accessories to party and ball gowns, each garment embodies our philosophy: to counter the carelessness of mass production with patience and heartfelt intention.

Our collections include:

• Baby girl first outfits
• Flower Girl Dresses
• Concert & Special Occasion Wear
• Party & Ball Gowns
• Everyday Classic Collection
• Selected Accessories

At HANAKIMI, we understand that the most cherished garments are those that tell a unique story.

Rooted in our own workshop in China, where master artisans with decades of experience practice their craft, we offer deeply personalized bespoke services. For example, we once created similar yet distinct dresses for twin sisters—the elder sister's dress lining was embroidered with "a lucky symbol for arriving 3 minutes earlier," while the younger sister's collar concealed the phrase "the little joy of having the best sister." Their mother wished to convey through these garments that even in similar dresses, each child is loved in their own unique way.

It is these subtle details that make HANAKIMI's custom service so touching. This means every garment can be tailored to your little one's measurements with millimeter precision, ensuring an impeccable fit and comfort. Moreover, we can transform meaningful elements—be it a name, significant date, or heartfelt personal message—into a unique and personal mark of growth through delicate hand-embroidery, creating a one-of-a-kind keepsake exclusively for your child.

This meticulous attention to detail is how we translate your deep affection for family into wearable keepsakes, each carrying its own exclusive memories.

It is precisely because of our in-house workshop and master artisans that we can so flexibly bring these heartfelt ideas to life. Each custom piece is individually patterned and hand-sewn, ensuring not only a perfect fit but also a beautiful vessel for family bonds.

In a world obsessed with speed, we choose to slow down and stitch with purpose. We believe every child deserves to be treasured, and every childhood deserves to be remembered. We are not just making clothes – we are weaving memories. Each garment tells a story, and every stitch whispers, "I love you."